First you get a hammer, and everything looks like a nail. Then you get a lathe, milling machine, welding equipment, brazing torches, and everything looks like a bike frame.
Soon, you need some help from a robot.
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Our mad science has taken on life of its own, and so we’re spinning out a new company called South Mountain Products with two new product lines: Birch Trail Bicycle Co for Production bikes and Shredderhosen for apparel.
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One might assume that we don’t use robots and carbon at Rebula MTB, because we build bikes made by cutting metal tubes and welding them together. The reality, though, is that we use 3D models, additive manufacturing (robots!), and digital analysis in some surprising ways.
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My kid is ready for a new bike - what should I do?
If you’re a parent who designs custom bikes like Chris Rebula, the only bike that will do the job the way you see fit is one you make yourself.
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The All-Mountain World Championships was a conclusion to our 2019 Goshawk Experiments, where our bike designs at the extreme ends of long/stable and short/nimble would be put to a big test.
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With each year, we push integrate our learnings into our lineup and create experimental bikes to test ourselves. This year, we’re going to extremes.
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